The vegan cosmetics market is growing, driven by shifting consumer preferences toward ethical, sustainable, and cruelty-free beauty products.
There are currently no international or regional regulations with an official definition of vegan products. Therefore, a brand can use the term "VEGAN" on its product if this claim meets the established criteria for cosmetic product claims.
At a minimum, a vegan product is a product that certifies the absence of animal testing on the product and on the ingredients (knowing that cosmetic testing on animals has been banned in Europe since 2013) and the absence of ingredients of animal origin in the product.
If a cosmetic product complies with this, it can be considered “vegan”. It will therefore be possible to note “VEGAN” on the pack.
Until now, in the absence of a mandatory context for companies, the use of the VEGAN claim has mostly been used in the form of self-declaration. This means that companies are free to choose to use the vegan claim without third-party control. However, the interpretation made by marketing teams or quality managers of companies is not always adequate.
To address this lack of official definition, numerous labels and certifications have been created. These are independent and not mandatory. However, they allow consumers to ensure that the cosmetic product meets the specifications defined by the certification.
Each organization therefore has its own requirements and its own definition of the term “VEGAN” .
The EVE Vegan certification mark is recognized as one of the most reliable on the market, its standard as one of the most demanding in its category.
EVE vegan guaranteed:
- the absence of animal testing
- the absence of animal flesh
- the absence of ingredients of animal origin in the product
- the absence of ingredients of animal origin in the packaging
- the absence of animal testing in foreign markets
- control audits (method of obtaining: audit of compliance with the EVE VEGAN standard)
At Néo Cosmetique, our customers can have their products certified by a certification body, or by self-certification that we can carry out.
For more information, you can contact us by email: info.neo-cosmetique.fr
Sources:
https://www.cosmebio.org/fr/nos-dossiers/2018-07-comparatif-labels-vegan-cruelty-free-cosmetiques/